Andrew: I see. Andrew: Joe, Ive been doing these ads for a company called Toptal for a long time? T-O-P-T-A-L, Top as in top of the mountain, Tal as in talent. Thats how we spread the word. How Drip started as a widget and was acquired by Leadpages for a Building a $200k/mo digital marketing agency from the ground (using How to grow your audience (Using an Ambassador Program). This is why you dont see weight loss pills aimed at preventing weight gain from occurring, for example. The results were fantastic. It was a success of course. I want to find out where his creativity comes from and how I could express that kind of creativity too. You watch them walk away and all of a sudden they turn around and its so funny. Andrew: Why does someone care aboutI know I do, but I dont know why I care. Greed plays a big role. President Reagan just allowed the FCC or FTC to allow those. The genius of Jay Sugarman I had to fill that one page and I only had like a couple days to do it. Italy can make you think of pizza, pasta, and soccer. Sugarman would spend days poring over a product and its components. Joe: Well, what we did was the company came to us and they said, Were doing marginally well, but weve got a great product. And I said, Okay, if youve got a great product and youre doing marginally well, let me just take a look at it. They told me the name of it and how it works and all that kind of stuff. They did such a good job that he started talking about them just to tell the rest of the entrepreneurial world how effective they were for him. You can see the name of Burt Sugarman in the credits for the shows that go back as far as the early 1970s. Published on April 29, 2023 11:01 PM. Im talking about sizing, materials, colors, etc. Is it AdWeek Copywriting Manual? How could you spend a half hour selling a pair of sunglasses? I really learned a lot just by teaching what I knew. I was selling all kinds of electronics, digital watches, whatsoever. Trust is another issue, another trigger. Joe: Its listed as this is 50 years old. ', 'Not many people are willing to give failure a second opportunity. He could have hired a bookkeeper, but the problem with a bookkeeper is youve got one pair of eyes, one person looking at it. Andrew: You were innovative in a lot of places. We were selling BluBlockers, and I get this letter from this lady in Maui and it says, Dear Mr. Sugarman, I just want you to know that I was looking so forward to getting your sunglasses, but what happened is the UPS guy delivered them to my front porch and my dog chewed them up. And in the process, he got his new No. Youre a smart cookie. Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. Chicago is my hometown. Didnt you also buy a newspaper in Hawaii, in Maui? Well, hes considered one of the best copywriters of all time. I learned more from the seminars than the students did. You need to grab your readers attention with a short sentence thats easy to read. You tell Toptal what youre looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Entrepreneur and founder of BluBlocker Sunglasses, Joseph Sugarman, died peacefully surrounded by his family in Las Vegas on March 18, 2022. Another thing too that was interesting too, I used to give seminars for several years. If you get the customer saying Yes while reading an advertisement, they will be more likely to say yes to the sale. Nobody needs a story for two minutes. How do you come up with this stuff? I started the interview with a story and then I look down at the time and I say, Im two minutes into this interview already and all I did was talk. Every word you use matters. They said, Mr. He is best known for building a business called JS&A Group Inc. and making millions of dollars worth of sales simply from his ability to write unique and compelling ads in a catalogue. Rather you want to sell a bigger idea about the product. People are going to read that, especially people who are frustrated with the talent they have. Andrew: Ive been looking at some of your ads because people still post them online as I think I might have sent to you or to Debbie. I bought the newspaper. Joe: Not as big as Tony Hsieh, but were happy with it. WebJoseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. "I'm getting such insane value out of this course. But anyway, then I get a call from the manufacturer and they say, Joe, I want to let you know that from now on, Honeywell has bought our company for millions of dollars and I just wanted to thank you for all the help. I look at that and I say, What the hell? This will allow you to map out all of the major points, questions, and objections you will be covering. I read the whole thing. He wrote then and still writes all his own advertising copy for print, the Internet and TV. Next time youre writing copy for any advertisement, try to make the first few sentences as short as possible. What we found was something amazing. The article also cited the $1,500 laser-operated mousetrap that nobody bought. If youre listening to me and youre an entrepreneur, youre running your own business, you owe it to yourself to talk to Bench because they will help you organize your books better than you could because youre running your company better than a virtual assistant could because theyre pros at it, better than an individual bookkeeper because they have a team of people and they have the software to make sure their team does the job right. But Sugarman puts a slightly different spin on it. Joe: No, the one you love is going to win. You can then rearrange them to make the most logical sequence and to align with what customers are thinking. If you can align ads with these primal feelings and desires, youll have no shortage of success as a writer. I couldnt convince people do anything. Your email address will not be published. If you're a premium member, you can save your likes. Because of the train system in Japan, he couldnt even take a train back home by the time he was done. Its fine. The decrease in his net worth is primarily due to his recent divorce. Why is this? Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. He was 83. Now with the internet, its so much easier because first of all, you can test very inexpensively. The goal of the first sentence is to make the customer reader the second sentence and so forth. The more you do, the more things you do, the greater the insight that you can get and more creative you can become. Its easily the best material Ive ever read on copywriting and transformed me as a writer. We were in Walgreens for almost 20 years selling at retail. 220 George Bush Blvd, Suite D Where are Joesugarman.net servers located in? WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. That's a combined net worth with his wife, Mary Hart. You listen to it. Sugerman, who was He came to my seminar and he studied. When I appeared on QVC, they did that once and our sales were terrible. Joe: Exactly. . Joe: Grew hair. I said, Who owns this? She says, Oh, its the Japanese. The Japanese? Yeah, they bought it, but theyre in trouble right now and they might have to sell it, because there was a recession taking place in Japan. Legendary Direct Marketer Joe Sugarman Dies At 83 The goal is to create the curiosity in the beginning of the ad to really get that person to read. Joe: Well, thats a good point. Well, as you know, here with me on Mixergy if youre listening to me, theyre going to give you a deep discount off of their price to encourage you to sign up and frankly because they want to know how many Mixergy people are signing up to figure out whether the ad here is effective for them. Joe: Well, its called Maui Weekly. So whats the real key? This gets the customer in the headspace of acceptance which is exactly where you want them when you tell them to buy later on. Okay. I earned enough money to buy that beautiful facility in Maui. The guy is living in a different country. Im wondering back when you were selling the MagicStat, when you were selling those old computers, before you could just reach out and text and email someone, how did you reach out to people like thermostat customer to understand that they dont like installation, that that was an issue for them, for example? Andrew: You mean rewriting. Joe: You mentioned I used to teach a seminar. Joseph Harry Sugerman Net Worth (2023) | wallmine Andrew: You didnt put it on the camera, for example, and let the camera see through the lenses so we could experience it at home. Burt Sugarman Net Worth I could use those principles and make the newspaper really very, very popular. Thats exactly what I did. Web13 quotes from Joseph Sugarman: 'It's not whether you win or lose in life that's important but whether you play the game.
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